I get comments. Mostly they’re spam (you’ll notice a new Spam Karma 2 footer showing how many have been eaten.)

But sometimes I get surprising comments.

Remember my post about Aspray a couple of months back? Well, it’s now got an interesting comment on it, a snippet:

We at Aspray were very distressed to read the article ‘Why Aspray sucks’ and especially concerned for the person who had experienced such awful service from the company.

It is both unacceptable and inexcusable that they should be treated in such a manner and as the Marketing Manager based at the Head Office I can only apologise and reassure this person that we will be looking seriously into this matter.

You can read the full thing here. They also contacted me personally saying more-or-less the same thing. I should find out the results of the investigation and I’ll try and post what I can in the forthcoming bathroom saga wrap-up post.

But first, kudos to them. For either having the sense to search the internet for references to themselves or, if they were tipped off, for handling it the way they did. Their response is all someone could hope for, no cease-and-desist, no request to remove the content, just a well thought-out response that doesn’t attempt to avoid or deny the reality of my experience and it includes a promise to investigate further.

There are multi-national companies that could learn from that level of customer service and marketing expertise. Just the few minutes that it took to make contact with me has dramatically shifted my opinion of Aspray.

Well done.

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